Dan Harmon
The Case
The Article goes into depth about the discussion of the media globalization by Viacom-Nickelodeon. The author states that the majority of world wide children’s television networks and shows, usually end up being identical to the original US versions. This is unique because foreign forms of television tent to not follow this pattern. The author takes a particularly critical stance on this practice, which i think is unfair, just because it's American doesn't necessarily mean it is wrong. One the contrary I believe we do a lot of things better than most of the world.
The topic the paper is researching is the effects the having American style programming to children with different cultures. The author also points out the American type empire that exists in the children’s media world. The article uses Nickelodeon’s operations in New Zealand and Australia as a case study to critically examine the corporate practice of localization employed by a US transnational children’s multimedia brand in different media markets
The main variables being examined would be the cultural differences between New Zealand, Australia, and The United States
. The Author may have to think that maybe an increasingly American view on children’s programming may not be to bad of a thing.
.This Article made me begin to think that countries need to invest more money and resources into developing regional and local programming that will be more culturally relative.
Some other works which could be viewed as the most relevant to this topic would be by Author and researcher Brett Christopher. The title of his work is "Media geography's dualities Cultural Geographies." This article dives into the topic of different types of culturally based programming and how they work in different parts of the world. The book also look
Lustyik, (2010). TRANSNATIONAL CHILDREN’S TELEVISION
The Case of Nickelodeon in the South Pacific. The International Communication Gazette,3, 171-191.
The Case
The Article goes into depth about the discussion of the media globalization by Viacom-Nickelodeon. The author states that the majority of world wide children’s television networks and shows, usually end up being identical to the original US versions. This is unique because foreign forms of television tent to not follow this pattern. The author takes a particularly critical stance on this practice, which i think is unfair, just because it's American doesn't necessarily mean it is wrong. One the contrary I believe we do a lot of things better than most of the world.
The topic the paper is researching is the effects the having American style programming to children with different cultures. The author also points out the American type empire that exists in the children’s media world. The article uses Nickelodeon’s operations in New Zealand and Australia as a case study to critically examine the corporate practice of localization employed by a US transnational children’s multimedia brand in different media markets
The main variables being examined would be the cultural differences between New Zealand, Australia, and The United States
. The Author may have to think that maybe an increasingly American view on children’s programming may not be to bad of a thing.
.This Article made me begin to think that countries need to invest more money and resources into developing regional and local programming that will be more culturally relative.
Some other works which could be viewed as the most relevant to this topic would be by Author and researcher Brett Christopher. The title of his work is "Media geography's dualities Cultural Geographies." This article dives into the topic of different types of culturally based programming and how they work in different parts of the world. The book also look
Lustyik, (2010). TRANSNATIONAL CHILDREN’S TELEVISION
The Case of Nickelodeon in the South Pacific. The International Communication Gazette,3, 171-191.